Euroespes
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Corporate identity redesign for Euroespes, a personalized Medicine medical center based on the knowledge of the human genome in order to provide personalized treatment to each of its patients.
The new branding preserves the essence of the original brain concept of the previous logo but adding the DNA concept on the symbol. The original corporate colors red and blue are also preserved, being used in the stationery an other brand applications in order to create a quick differentiation between the spanish and english language, generating a representative and aseptic aesthetic.
Once the new brand was madre, different applications were carried out following the new graphic line; for example the design of corporate stationery and documents, layouts and merchandising design among others.
