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After 32 years being an icon in Santiago's nightlife, it was time to redesign the Pub Atlántico graphic identity.
This pub is a place with a perfect mix of its three important pillars: cocktails, rock and Roll music and a cultural environment surrounded by a true Atlantic family forged after so many years.
The result of the design reflects the philosophy of the pub and Pilar, its manager: an energetic and dynamic brand with a thuggish spirit that brings a freshness touch to the entire design project.
We made a typographic brand with a strong personality accompanied by a simple but contrasted, lively and even elegant color palette that creates a striking graphic line
ILLUSTRATIONS