Afigal
Identidad
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Publicidad
Afigal is a Mutual Guarantee company with extensive experience in the financial sector. A historic brand that after the passage of time had to be reviewed to bring its image closer to the current positioning and market. Experience, security, clarity and friendliness are values that define Afigal. The new redesign had to reflect these concepts in a simple and close way in all its applications. During the process, fonts were worked on softening their vertices which, accompanied by blue colors in sober and contrasting tones, create a more friendly and professional image.
The entire visual identity gains personality with a clear and concise graphic line applied to all the pieces and communication elements. This visual coherence helps positioning and brand recognition and transmits corporate unity in all channels of connection with the public.
Defining corporate graphic aspects such as fonts, colors, photographic styles, graphic line... and applying them to all communication pieces, enhances the recognition and professionalism of a brand.
