After 33 years in the industrial sector, Gama e Hijos is renamed Gama by the latest generation
of owners. For this reason, it was necessary to redesign the corporate identity according to the
company´s philosophy, reflecting its experience and personal values while opening new
horizons within the industry.
The end result is a strong yet elegant brand, thanks to the combination of a new typography and
the use of a bright red colour, which reminds us of the company´s origins. The contrasting graphic
line brings consistency to all the elements, thus showing the distinctiveness that the company
was looking for.